Advertising | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 15 | Product | Promotion | Video
A Couple of Fun Ads
If you are looking to keep up on advertising around the world, you can do worse that Adland.TV. I find a lot of interesting ads…
Promotion
- Chapter 13 | Chapter 15 | Promotion | Video
A Quick Super Bowl Ad Follow Up
Regular readers know that I enjoy the Marketoonist. This morning’s email, perhaps unsurprisingly, had to do with the Super Bowl. The cartoon is funny and…
- Advertising | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 15 | In-Class Activity | Market research | Promotion | Segmentation | Video | Word-of-mouth
Touchdowns and Target Markets: Teaching with Super Bowl Ads
Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
- Chapter 02 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 13 | Chapter 16 | Chapter 17 | Consumer behavior | In-Class Activity | International | Marketing strategy planning | Place | Positioning | Price | Product | Promotion | Strategy planning | Video
UK Plush Toy Jellycat’s Marketing Strategy Finds Success in China
This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…
- Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | In-Class Activity | Place | Promotion
Direct to Patient: How Pharma is Rewriting the Marketing Channel
We know that direct-to-consumer (DTC) distribution remains popular. The 18th edition of Essentials of Marketing expanded coverage of the topic, and the forthcoming 2026 release…
- Chapter 02 | Chapter 04 | Chapter 08 | Chapter 13 | Chapter 16 | In-Class Activity | Positioning | Product | Promotion | Social media | Video
Differentiation Gets Freaky: Why Playing It Safe Doesn’t Cut It Anymore
Here is a good article that helps drive home a fundamental marketing concept—differentiation. “How Weird Wins” (Fast Company, November 11, 2025) argues that in today’s…
- Artificial Intelligence | Chapter 03 | Chapter 13 | Chapter 15 | Chapter 16 | In-Class Activity | Promotion | Video
#AI4M: Should Brands Lend Their Mascots to AI Videos?
“OpenAI Wants Brands to Allow Their Mascots to Appear in Gen AI Videos” (The Wall Street Journal, November 4, 2025) should they? OpenAI’s new Sora…
- Artificial Intelligence | Chapter 05 | Chapter 07 | Chapter 09 | Chapter 12 | Chapter 13 | Chapter 16 | Place | Product | Promotion | Retailing | Video
#AI4M: Fast but Not Friendly? Taco Bell’s AI Drive-Thru Faces Its Human Test
Here is another brand that many of our students frequent, Taco Bell. AI offers promise for the fast-food industry, which is always looking for ways…
#AI4M: AI Shouldn’t Replace Marketers, It Should Replace Bad Marketing
Now for a positive take on the implications of AI on marketing practice. This article, “Stop Worrying About AI Taking Your Marketing Job — and…
