Volkswagen to celebrate transition to e-vehicles, change company name to Voltswagen…
April Fools! While Volkswagen plans for at least 60 percent of its sales in Europe to be hybrid or EV by 2030, they are not…
Promotion
A Sales Promotion Fail…
As businesses seek to remain relevant in the midst of our pandemic, some are getting creative and clever. Sometimes, perhaps too clever for their own…
#M4BW | Advertising | Chapter 13 | Chapter 15 | Chapter 16 | Promotion
Advertising in a Pandemic…
A few weeks ago we posted on a couple of articles discussing the question about how to advertise in a pandemic. This week, I thought…
Marketing Communications in a Pandemic…
What does a brand do in a pandemic? Marketing managers all over the world are trying to figure out how to manage their brand in…
Chapter 12 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | Place | Price | Promotion | Retailing
Mattress firms creating value (?) with financing deals…
The mattress industry is a pretty crazy (check out “The Great Mattress Conspiracy: Why Are There So Many Mattress Stores?” on Endless Thread, podcast and…
Advertising | Chapter 15 | Chapter 16 | Chapter 19 | Ethics | Promotion | Publicity | Uncategorized
IHOP Publicity Stunt
Over the summer one of the most talked about marketing campaigns was the IHOb campaign. The International House of Pancakes announced they were changing from…
Promotion Through Influencers
While many promotional strategies are ageless, to be most effective you need to know how to fine-tune your strategy for your target market. If you’re…
Advertising | Chapter 15 | Chapter 16 | Chapter 19 | Integrated marketing communications | Promotion
Improved ad targeting at the expense of privacy
Advertising continues to shift away from traditional media and more to digital media. In particular, mobile advertising is the hot platform these days due to…
Chapter 13 | Chapter 16 | Chapter 19 | Ethics | Promotion | Publicity
The Gray World of Online Reviews
The internet has given consumers incredible power when it comes to evaluating and purchasing products. No longer do you have to visit multiple stores to…