Dunkin’ Update
One of my favorite chapter openers is the Dunkin’ opener to Chapter 7 (Marketing Research). This case study describes a wide range of marketing research…
One of my favorite chapter openers is the Dunkin’ opener to Chapter 7 (Marketing Research). This case study describes a wide range of marketing research…
Purpose-driven firms strive toward Marketing for a Better World (#M4BW). One company that is ahead of the pack is Tazo. Tazo makes tea and is…
These days many brands are adding influencers to their promotion mix. In Essentials of Marketing, we define influencers as “trusted or well-known figures who can sway…
Influencers are out there peddling all kinds of products. As you probably already know, an influencer making a social media post that promotes a product…
Nike shows support for mothers in this recent video. In time for Mother’s Day. This video offers can be integrated into and foster discussion on…
April Fools! While Volkswagen plans for at least 60 percent of its sales in Europe to be hybrid or EV by 2030, they are not…
As businesses seek to remain relevant in the midst of our pandemic, some are getting creative and clever. Sometimes, perhaps too clever for their own…
A few weeks ago we posted on a couple of articles discussing the question about how to advertise in a pandemic. This week, I thought…
What does a brand do in a pandemic? Marketing managers all over the world are trying to figure out how to manage their brand in…