One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
In early February 2026, McDonald’s CEO Chris Kempczinski posted a short video to his Instagram account showing himself tasting the chain’s new Big Arch burger….
If you are looking to keep up on advertising around the world, you can do worse that Adland.TV. I find a lot of interesting ads…
Regular readers know that I enjoy the Marketoonist. This morning’s email, perhaps unsurprisingly, had to do with the Super Bowl. The cartoon is funny and…
Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…
We know that direct-to-consumer (DTC) distribution remains popular. The 18th edition of Essentials of Marketing expanded coverage of the topic, and the forthcoming 2026 release…
Here is a good article that helps drive home a fundamental marketing concept—differentiation. “How Weird Wins” (Fast Company, November 11, 2025) argues that in today’s…
“OpenAI Wants Brands to Allow Their Mascots to Appear in Gen AI Videos” (The Wall Street Journal, November 4, 2025) should they? OpenAI’s new Sora…