Research on Job Search Shows – Who You Know Counts

Brand Called You 2This article should not be a surprise to marketing instructors — but many of our students don’t realize the importance of networks. We teach about the power of trustworthy referrals for goods and services. So let’s not forget to remind our students when they write their personal marketing plans. I always like to present empirically supported findings. You can read more about the research and findings at “What Will Get You Hired Isn’t on Your Resume” (The Atlantic, December 3, 2014).  We have also posted this at Learn the 4 Ps.

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