Inflation remain stubborn. It is a topic our students understand (in a way that previous generations perhaps did not). This article at Sherwood News “Grocery…
Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
Do you know Tom Fishburne and the Marketoonist? Tom draws fun marketing related cartoons that provide remarkable insights into marketing practice. His latest post, “AI…
This article (originally posted at Fast Company) describes the ongoing challenge fast-food brands face as inflation drives menu prices higher, sparking a consumer pushback. Iconic…
As the United States Congress considers legislation that may ban or force a sale of TikTok, it might be worth reflecting on the popular social…
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
Besides Promotion and of course social media, I might argue that retail has seen the most dramatic changes. And that change continues to come. First…
In my class and my textbook, I largely refrain from using examples from the marketing of alcoholic beverages. I do not want to appear to…
The U.S. Food and Drug Administration (FDA) has authorized Florida to import medications from Canada, marking a significant policy shift in the United States. This…