Video Chapter Opener: Nike – For once, Don’t Do It
Part of my YouTube PowerPoint collection. This type of video we call a “Chapter Opener” as it features the company or brand featured in our…
Chapter 03
Will Consumers Continue to Buy Greener Products If/When the Economy Turns Down?
This is an important question with respect to sustainability (Chapter 3) consumer behavior (Chapter 5). With growing concern around climate change, a survey from summer…
Product Placement is Different in South Korea
This is a longish (~18 minutes) video about product placement in South Korea. As you will see, Subway has done a particularly good job of…
Which countries have the largest proportion of senior citizens?
In Chapter 3 we discuss the aging global population. While much of the data is from the United States, we also share international data and…
Competition: Good for Innovation and Consumers
For many years home internet service providers like Comcast and Charter faced little competition. Now “Comcast and Charter face a grim new reality: action competition,”…
- #M4BW | Chapter 02 | Chapter 03 | Chapter 09 | Chapter 12 | Chapter 19
TrendWatching for Purpose-Driven Innovation
I really enjoy getting my weekly email from Trendwatching. What is TrendWatching, let them answer that question: “TrendWatching is a purpose-driven trend firm, inspiring business professionals to…
Retirements jump and then fall, what brands might be impacted?
Among other topics, Chapter 3 covers social and demographic trends that are relevant to marketing managers. An interesting Washington Post article, “Millions retired early during…
All the Super Bowl 22 Ads…
What did you think of the Super Bowl? No, not the game — we teach marketing, we watch the ads. I find it fun to…
How many young people live with their parents?
Scott Galloway, marketing professor at NYU, is one of my favorites. I like his short little videos that cover some interesting fact or trend. This…
