All the Super Bowl 22 Ads…
What did you think of the Super Bowl? No, not the game — we teach marketing, we watch the ads. I find it fun to…
Chapter 03
How many young people live with their parents?
Scott Galloway, marketing professor at NYU, is one of my favorites. I like his short little videos that cover some interesting fact or trend. This…
- Chapter 03 | Chapter 11 | Chapter 12 | Place
Amazon’s Amazing Statistics…
Scott Galloway provides a short video where he shares some crazy statistics about Amazon. For example, did you know that within 45 minutes of an…
Supply Chain Woes Drive Up Prices
My students are often curious about how the pandemic has influenced marketing strategy planning. The biggest example are the supply chain problems (Chapters 10 and…
Inflation worries influence consumer behavior; how do companies respond?
Several product categories have seen costs spike during the pandemic. While supply chains get plenty of well-deserved blame, there are more reasons than that. These…
Is this the dark side of Amazon? At the center of plenty of channel conflict
I know, I know, we always seem to be using Amazon as an example. Well the company gets plenty of press–both good and bad. This…
- Advertising | Chapter 03 | Chapter 05 | Chapter 10 | Chapter 12 | Chapter 15 | Competition | Consumer behavior
Amazon’s advertising platform turns off customers…
It seems like we talk about Amazon a lot here at Teach the 4 Ps. For several reasons Amazon is a great class example. First, it…
The most sustainable companies in America are beating the market (#M4BW)
Regular readers, and those who have already seen the 17th edition of Essentials of Marketing know that we believe business can contribute to making a better, more…
Emerging technologies and implications for marketing strategy and planning
Maybe this is my bias — I am a bit of a geek. But I like to encourage my students to speculate about how future…