3D Printing Custom Razor Handles
We often see examples of how the internet and advances in marketing technology enable mass personalization of marketing messages. 3D printing is a disruptive technology…
Chapter 03
Halloween Marketing – Behind the Scenes
Americans are crazy about Halloween and that works out great for costume companies, candy manufacturers, decoration providers, and of course the retailers that carry those…
Ever-Increasing Airline Fees
Jet Blue and United Airlines recently raised their checked baggage fees from $25 to $30 for the first bag checked (see this article to read…
BMW’s Entry into the Self-Driving Market
I’m a huge proponent of self-driving cars. While my in-laws find the concept of a computer driving us around terrifying, I find it liberating. After…
- Chapter 03 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 11 | Chapter 13 | Chapter 15 | Chapter 16
Cannabis Coca-Cola
Coca-Cola is looking at getting into the cannabis-infused drink business. You won’t be able to get high off the drink since it uses a non-psychoactive…
Marketing in College Dorms
All goods and services providers have to evaluate the external market environment and adjust their strategy accordingly if they want to be successful. That applies…
Pumpkin Mania
These days the approach of fall is marked by the appearance of various pumpkin infused food and drink. The USA Today talks about this craze…
3D Printed House for Under $10,000
I love disruptive innovation. Disruptive innovation challenges existing companies to adapt, evolve, and improve while creating opportunities for new companies to grow and thrive. Disruptive…
Regulation and It’s Role in Marketing
In Chapter 3 of Essentials of Marketing we discuss the role the greater market environment has on marketing decisions. Legal changes along with cultural and…