Edible Emotional Support
When traveling over the holidays my wife and I were surprised (and, frankly, irritated) by the number of animals traveling in the passenger cabin of…
Chapter 03
Facebook’s Slow Burn
Facebook has been plagued by negative publicity for the past couple of years but according to this article from AdAge, they don’t appear to be…
Covergirl Opens New Flagship Store Focused on Experiences
Every generation presents new marketing challenges. As consumers flock to online shopping, CoverGirl decided to open their first brick-and-mortar location in Times Square, NY. You…
3D Printing Custom Razor Handles
We often see examples of how the internet and advances in marketing technology enable mass personalization of marketing messages. 3D printing is a disruptive technology…
Halloween Marketing – Behind the Scenes
Americans are crazy about Halloween and that works out great for costume companies, candy manufacturers, decoration providers, and of course the retailers that carry those…
Ever-Increasing Airline Fees
Jet Blue and United Airlines recently raised their checked baggage fees from $25 to $30 for the first bag checked (see this article to read…
BMW’s Entry into the Self-Driving Market
I’m a huge proponent of self-driving cars. While my in-laws find the concept of a computer driving us around terrifying, I find it liberating. After…
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Cannabis Coca-Cola
Coca-Cola is looking at getting into the cannabis-infused drink business. You won’t be able to get high off the drink since it uses a non-psychoactive…
Marketing in College Dorms
All goods and services providers have to evaluate the external market environment and adjust their strategy accordingly if they want to be successful. That applies…