#M4BW Japanese companies use technology to create value for an aging population
Japan is concerned about how it will care for its elderly—especially those with dementia. The Japanese population is aging quicker than most of the world….
Chapter 03
Millennials are boosting some industries…
As we point out in Chapter 3, marketing context, including the broader cultural and social environment can bring about threats or opportunities. As Millennials (those born…
Pour One Out for the Fading American Beer Industry
My students frequently tell me how important beer is in their lives. Yet despite their outward proclamation, their actual drinking habits have changed and the…
Ben & Jerry’s to Eliminate Plastic Straws and Spoons
Ben & Jerry’s is the latest company to join the movement to discontinue use of plastic straws. This follows similar decisions by Disney, Starbucks, Royal…
Paris Public Urinals
This Guardian article, “‘Urinoir’ furore: Paris residents peeved at eco-friendly urinals” is a few months old but I thought it was still worth posting because…
Chicken Wings Always Win the Super Bowl
We love our Super Bowl commercials, especially in marketing programs, but I thought this USA Today article, “Who’s the real winner of Super Bowl LIII?…
Edible Emotional Support
When traveling over the holidays my wife and I were surprised (and, frankly, irritated) by the number of animals traveling in the passenger cabin of…
Facebook’s Slow Burn
Facebook has been plagued by negative publicity for the past couple of years but according to this article from AdAge, they don’t appear to be…
Covergirl Opens New Flagship Store Focused on Experiences
Every generation presents new marketing challenges. As consumers flock to online shopping, CoverGirl decided to open their first brick-and-mortar location in Times Square, NY. You…