Pricing as Impacted by Supply and Demand
USA Today article, “Gas prices head up when they usually head down in winter“, talks about a nationwide increase in gas prices during a period…
Chapter 03
The Collapse of Retail
Every few months there is an article about the end of the brick-and-mortar retail era. Chain after chain disappear, often citing Amazon as the primary…
Chapter 02 | Chapter 03 | External market environment | Marketing strategy planning | Strategy planning
Focus and Approach…
I saw this cartoon and it reminded me of many meetings I was in while working in various marketing roles. As marketers we often have…
Copyrighting the banana
Product innovation comes in many forms, including the banana! According to this Reuters article, that includes banana Halloween costumes. The article talks about a lawsuit…
Chapter 03 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 12 | Competition | Place | Product
Snap Kitchen’s Healthy and Convenient Meals Gain Foothold
Snap Kitchen is trying to find that sweet spot many consumers want — tasty, convenient and healthy food at a fair price. There is a good…
What’s Now? Chapter 3 – BMW Faces the Future of the Driverless Car
The future of the automobile industry, while still blurry, is beginning to come into focus. Experts agree that self-driving cars are the future. But will…