3D Printed House for Under $10,000
I love disruptive innovation. Disruptive innovation challenges existing companies to adapt, evolve, and improve while creating opportunities for new companies to grow and thrive. Disruptive…
Chapter 03
Regulation and It’s Role in Marketing
In Chapter 3 of Essentials of Marketing we discuss the role the greater market environment has on marketing decisions. Legal changes along with cultural and…
Discriminatory Pricing
Dating app Tinder was recently found guilty of age discrimination based on their pricing policies. Tinder charges individuals over 30 twice the price they charge…
Social Media’s Fight for Younger Members
Facebook started as a platform for college students and quickly became popular with teenagers as well. As the platform went through the adoption curve it…
Pricing as Impacted by Supply and Demand
USA Today article, “Gas prices head up when they usually head down in winter“, talks about a nationwide increase in gas prices during a period…
The Collapse of Retail
Every few months there is an article about the end of the brick-and-mortar retail era. Chain after chain disappear, often citing Amazon as the primary…
- Chapter 02 | Chapter 03 | External market environment | Marketing strategy planning | Strategy planning
Focus and Approach…
I saw this cartoon and it reminded me of many meetings I was in while working in various marketing roles. As marketers we often have…
Copyrighting the banana
Product innovation comes in many forms, including the banana! According to this Reuters article, that includes banana Halloween costumes. The article talks about a lawsuit…
- Chapter 03 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 12 | Competition | Place | Product
Snap Kitchen’s Healthy and Convenient Meals Gain Foothold
Snap Kitchen is trying to find that sweet spot many consumers want — tasty, convenient and healthy food at a fair price. There is a good…