The U.S. Food and Drug Administration (FDA) has authorized Florida to import medications from Canada, marking a significant policy shift in the United States. This…
Marketing intelligence and research agencies often conduct research and prepare reports on industries or customer segments. Sometimes they post a teaser with little useful information,…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…
ChatGPT and other large language models are powerful tools that could be used to accelerate, supplement, or destroy education — perhaps depending on who you…
Starting with Steve Jobs, Apple has always been masterful at telling stories to position its brands. In recent years Apple has sought to position its…
Before seeing this CNN article, “Forget the influencers. Here come the ‘deinfluencers’” (June 11, 2023), I was unfamiliar with “deinfluencers.” Apparently this is a growing…
The new 18th edition of Essentials of Marketing has added content related to the emergence of a purpose orientation. A growing number of firms are…
[But not this first paragraph]. I imagine by now most of you are at least familiar with ChatGPT. If you have not at least played…