Which brands do consumers see delivering high value?
Depending on how deep you want to dive, today’s post has a lot on customer value, which is certainly a core principle of marketing. The…
Price
- Chapter 03 | Chapter 05 | Chapter 13 | Chapter 17 | Consumer behavior | Positioning | Price | Promotion
Inflation’s Bite: What Rising Fast-Food Prices Teach Us About Consumer Perceptions and Behavior
This article (originally posted at Fast Company) describes the ongoing challenge fast-food brands face as inflation drives menu prices higher, sparking a consumer pushback. Iconic…
Dynamic Pricing is Shaking Up Industries and Annoying Customers
This short article on dynamic pricing provides some good examples you can use in class (see also this blog post, this article and this article)….
AI in Marketing Education: Navigating the New Landscape
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…
A few unusual pricing examples
Here are a couple of new (or upcoming) pricing examples you can integrate into your next lectures on Price (see Chapters 17 and 18). Students…
- Chapter 03 | Chapter 10 | Chapter 11 | Chapter 17 | Chapter 18 | Legal | Price
Blog Post: FDA’s Approval for Drug Imports from Canada – A Game Changer?
The U.S. Food and Drug Administration (FDA) has authorized Florida to import medications from Canada, marking a significant policy shift in the United States. This…
- #M4BW | Advertising | Artificial Intelligence | B2B | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Chapter 19 | Consumer behavior | New-product development | Positioning | Price | Product | Promotion | Publicity | Social media | Social responsibility | Sustainability
Time’s Best Inventions of 2023…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
- Chapter 05 | Chapter 08 | Chapter 17 | Chapter 18 | Price
What is going on with tipping these days?
Have you been asked to tip in new situations? How do you handle it? I couldn’t believe it when the fast food restaurant asked for…
- Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 16 | Chapter 17 | Competition | Price | Product
Inflation Drives Consumers to Retailers’ Dealer Brands
This article in the New York Times (requires subscription, but I am thinking most faculty have access through subscription or their university) describes the growth…
