The 5 Best (and one worst) Ads of 2022
Fast Company’s Jeff Beer regularly talks advertising on the magazine’s YouTube channel. I enjoy Jeff’s takes and was anxious see what he thought were the…
Chapter 15
Dunkin’ Update
One of my favorite chapter openers is the Dunkin’ opener to Chapter 7 (Marketing Research). This case study describes a wide range of marketing research…
Product Placement is Different in South Korea
This is a longish (~18 minutes) video about product placement in South Korea. As you will see, Subway has done a particularly good job of…
#M4BW | Chapter 15 | Chapter 16 | Promotion | Sustainability
What is regenerative marketing? (#M4BW)
Purpose-driven firms strive toward Marketing for a Better World (#M4BW). One company that is ahead of the pack is Tazo. Tazo makes tea and is…
What’s up with influencers?
These days many brands are adding influencers to their promotion mix. In Essentials of Marketing, we define influencers as “trusted or well-known figures who can sway…
Kim Kardashian Charged with Unlawfully Touting a Crypto Security
Influencers are out there peddling all kinds of products. As you probably already know, an influencer making a social media post that promotes a product…
All the Super Bowl 22 Ads…
What did you think of the Super Bowl? No, not the game — we teach marketing, we watch the ads. I find it fun to…
#M4BW | Advertising | Chapter 01 | Chapter 13 | Chapter 15 | Chapter 19 | Sustainability
“Science Moms” Take on the Marketing of Climate Change Science
An argument can be made the climate crisis is, in large part, a marketing problem. While “97 percent of climate scientists agree that human-caused climate…
It isn’t only Google and Facebook that tracks customers for advertising purposes…
Online music streaming service Spotify believes that it can someday become one of the advertising powerhouses. But like its rivals in the advertising business, Google…