B2B Marketing and the 95:5 Rule

Regular readers know my fascination with the Marketoonist. His cartoons (and associated commentary) always seem to hit the mark in a humorous way. I like to cut and paste some of them into my lectures. While Dawes’ 95:5 rule is not in my textbook, it may deserve some attention–though more likely in more advanced classes. Read the article and show the cartoon.