Top 10 Craziest Advertising Campaigns That Actually Worked https://youtu.be/Kk4ILxEjf_4 (10:12) There are 10 interesting and funny advertising campaigns. One or more of these might be…
Keeping up with the fast-moving world of marketing is a real challenge these days. As a textbook author, I feel even more obliged to know…
November and December of 2022 might be a turning point for cryptocurrency and closely related NFTs (the latter getting some play in the forthcoming eighteenth…
Fast Company’s Jeff Beer regularly talks advertising on the magazine’s YouTube channel. I enjoy Jeff’s takes and was anxious see what he thought were the…
One of my favorite chapter openers is the Dunkin’ opener to Chapter 7 (Marketing Research). This case study describes a wide range of marketing research…
This is a longish (~18 minutes) video about product placement in South Korea. As you will see, Subway has done a particularly good job of…
Purpose-driven firms strive toward Marketing for a Better World (#M4BW). One company that is ahead of the pack is Tazo. Tazo makes tea and is…
These days many brands are adding influencers to their promotion mix. In Essentials of Marketing, we define influencers as “trusted or well-known figures who can sway…
Influencers are out there peddling all kinds of products. As you probably already know, an influencer making a social media post that promotes a product…