Advertising in a Pandemic…
A few weeks ago we posted on a couple of articles discussing the question about how to advertise in a pandemic. This week, I thought…
A few weeks ago we posted on a couple of articles discussing the question about how to advertise in a pandemic. This week, I thought…
What does a brand do in a pandemic? Marketing managers all over the world are trying to figure out how to manage their brand in…
As you know, the new 17th edition of Essentials of Marketing and Teach the 4 Ps have been celebrating the theme, marketing for a better world (#M4BW). We…
Patagonia lives by its strong environmentalist values. Now it has produced a new short (23 minutes) film, “that outlines the fight undertaken by the Communities…
This Slate podcast, How Targeted Ads Started Watching Us All, gives our students a bit of context for how advertising has evolved into the targeted…
It seems like we talk about Amazon a lot here at Teach the 4 Ps. For several reasons Amazon is a great class example. First, it…
We all know that consumers can more easily ignore advertising. So how do advertisers sneak past our defenses. One way may be to disguise the…
Earlier this week I posted a list of the “8 Best Brand Moments of 2019” from CMO by Adobe. Today, I have Adweek‘s “The 25 Best…
It’s that time of year when “best of” lists come around. I enjoy these lists because an expert (hopefully) pulls together some great marketing examples…