The 5 Best (and one worst) Ads of 2022
Fast Company’s Jeff Beer regularly talks advertising on the magazine’s YouTube channel. I enjoy Jeff’s takes and was anxious see what he thought were the…
Fast Company’s Jeff Beer regularly talks advertising on the magazine’s YouTube channel. I enjoy Jeff’s takes and was anxious see what he thought were the…
One of my favorite chapter openers is the Dunkin’ opener to Chapter 7 (Marketing Research). This case study describes a wide range of marketing research…
This is a longish (~18 minutes) video about product placement in South Korea. As you will see, Subway has done a particularly good job of…
Purpose-driven firms strive toward Marketing for a Better World (#M4BW). One company that is ahead of the pack is Tazo. Tazo makes tea and is…
These days many brands are adding influencers to their promotion mix. In Essentials of Marketing, we define influencers as “trusted or well-known figures who can sway…
Influencers are out there peddling all kinds of products. As you probably already know, an influencer making a social media post that promotes a product…
What did you think of the Super Bowl? No, not the game — we teach marketing, we watch the ads. I find it fun to…
An argument can be made the climate crisis is, in large part, a marketing problem. While “97 percent of climate scientists agree that human-caused climate…
Online music streaming service Spotify believes that it can someday become one of the advertising powerhouses. But like its rivals in the advertising business, Google…