Are short, viral video “films” the new advertising?
We all know that consumers can more easily ignore advertising. So how do advertisers sneak past our defenses. One way may be to disguise the…
We all know that consumers can more easily ignore advertising. So how do advertisers sneak past our defenses. One way may be to disguise the…
Earlier this week I posted a list of the “8 Best Brand Moments of 2019” from CMO by Adobe. Today, I have Adweek‘s “The 25 Best…
It’s that time of year when “best of” lists come around. I enjoy these lists because an expert (hopefully) pulls together some great marketing examples…
The following is a direct quote from the forthcoming 17th edition of Essentials of Marketing. Many consumers are showing increasingly positive attitudes toward sustainability—and these…
The buy one give one business model has been around for many years. One of the early advocates was Tom’s Shoes which donates a pair…
It is always fun to bring students some clever, funny advertising. They enjoy the laugh. But you can also ask them who they think is…
Video games, once considered the domain of young kids and self-proclaimed geeks, are growing at an astounding rate. According to NewZoo’s Global Games Market Report,…
Budweiser has a history of creative and amusing Super Bowl ads but this year’s ad which centered on their competitor’s use of corn syrup has…
Marketing strategies universally need to incorporate mechanisms to attract, upsell, and retain customers. Some companies focus more on one aspect than another but they’re all…