Chapter 15

Improved ad targeting at the expense of privacy

November 8, 2017October 31, 2017

Advertising continues to shift away from traditional media and more to digital media. In particular, mobile advertising is the hot platform these days due to…

Welcoming unwelcome innovation

November 1, 2017October 27, 2017

In my Principles of Marketing class I ask my students a simple True/False question: “Good marketing means giving customers the products and services they ask…

Advertising | Chapter 02 | Chapter 08 | Chapter 15 | Chapter 16

Which Brands are Getting It Right? (An Insider’s Perspective)

September 27, 2017September 24, 2017

Most of us try to keep up on the marketplace. But it is a challenge to keep up with which brands are crushing it –…

Advertising | Chapter 15 | Promotion | What's Now?

What’s Now? Chapter 15 – “Most online ads suck”

July 20, 2016October 18, 2017

Mary Meeker is one of the most well-known and well-respected tech gurus. Every year Meeker presents her highly anticipated “Internet Trends Report.” While the 213 slide deck…

Chapter 15

Improved ad targeting at the expense of privacy

Welcoming unwelcome innovation

Which Brands are Getting It Right? (An Insider’s Perspective)

What’s Now? Chapter 15 – “Most online ads suck”

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