MillerCoors sues AB InBev over Super Bowl Ad
Budweiser has a history of creative and amusing Super Bowl ads but this year’s ad which centered on their competitor’s use of corn syrup has…
Chapter 15
- Chapter 05 | Chapter 07 | Chapter 08 | Chapter 12 | Chapter 13 | Chapter 15
Opposing Strategies for Customer Loyalty
Marketing strategies universally need to incorporate mechanisms to attract, upsell, and retain customers. Some companies focus more on one aspect than another but they’re all…
Pour One Out for the Fading American Beer Industry
My students frequently tell me how important beer is in their lives. Yet despite their outward proclamation, their actual drinking habits have changed and the…
Facebook Transparency
Facebook has suffered a number of self-inflicted wounds over the past year. So much so that my students joke that they must have a calendar…
American Eagle Hands Creative Control to Gen Zers for Spring Campaign
In a move to make their brand appear more authentic, American Eagle’s spring campaign will feature photos and videos from customers in their own environments…
Gillette’s Controversial Campaign
Our society continues to become increasingly polarized and we see that polarization spill over into marketing campaigns as well. One recent example is Gillette’s campaign,…
Cadbury White Cream Egg Hunt
Cadbury has announced a campaign promoting the release of their white chocolate cream egg. The campaign encourages fans to search for hidden Cadbury eggs in…
Baby Boomer Purchasing Power
I frequently see students suffer from cognitive bias. They define the world based on their own observations and experiences and it can be a challenge…
Facebook Ad Growth Slowing
2018 was a rough year for Facebook on multiple fronts. This article, “Facebook Ad-Spend Growth From National Marketers Is Slowing, Intelligence Firm’s Data Shows” talks…