How Targeted Ads Started Watching Us All
This Slate podcast, How Targeted Ads Started Watching Us All, gives our students a bit of context for how advertising has evolved into the targeted…
Chapter 15
- Advertising | Chapter 03 | Chapter 05 | Chapter 10 | Chapter 12 | Chapter 15 | Competition | Consumer behavior
Amazon’s advertising platform turns off customers…
It seems like we talk about Amazon a lot here at Teach the 4 Ps. For several reasons Amazon is a great class example. First, it…
Are short, viral video “films” the new advertising?
We all know that consumers can more easily ignore advertising. So how do advertisers sneak past our defenses. One way may be to disguise the…
Adweek’s “The 25 Best Ads of 2019”
Earlier this week I posted a list of the “8 Best Brand Moments of 2019” from CMO by Adobe. Today, I have Adweek‘s “The 25 Best…
- #M4BW | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Video | Viral campaign
“8 Best Brand Moments from 2019” (including some good #M4BW examples)
It’s that time of year when “best of” lists come around. I enjoy these lists because an expert (hopefully) pulls together some great marketing examples…
- #M4BW | Chapter 05 | Chapter 15 | Ethics
“Green” attitudes change consumer behavior—the “5 Rs” (#M4BW)
The following is a direct quote from the forthcoming 17th edition of Essentials of Marketing. Many consumers are showing increasingly positive attitudes toward sustainability—and these…
- #M4BW | Chapter 01 | Chapter 02 | Chapter 13 | Chapter 15
“Buy one give one” business models — marketing for a better world (#M4BW) or not?
The buy one give one business model has been around for many years. One of the early advocates was Tom’s Shoes which donates a pair…
China Airlines creates some funny advertising…
It is always fun to bring students some clever, funny advertising. They enjoy the laugh. But you can also ask them who they think is…
Video Game Influencers
Video games, once considered the domain of young kids and self-proclaimed geeks, are growing at an astounding rate. According to NewZoo’s Global Games Market Report,…