2018 Brand Failures
We generally focus posts on clever, interesting, and/or effective marketing news but this post is all about marketing failures. Marketing Dive recently posted an article…
Chapter 15
Facebook’s Slow Burn
Facebook has been plagued by negative publicity for the past couple of years but according to this article from AdAge, they don’t appear to be…
Measuring Endorser Effectiveness
Students understand the concept behind celebrity endorsers but if you ask them whether an endorsement was a good idea or not they typically answer anecdotally. …
TV Advertising with Guaranteed Results
One of the biggest challenges in marketing is the difficulty in measuring a discrete ROI for your campaigns. This is especially problematic when you have…
Sears – Stuck in the 20th Century – RIP
Sears, Roebuck and Company was founded in 1892 and one of the most iconic retailers in US history filed for bankruptcy protection in October. The…
Halloween Marketing – Behind the Scenes
Americans are crazy about Halloween and that works out great for costume companies, candy manufacturers, decoration providers, and of course the retailers that carry those…
Personalized Spam
Personal selling has always had the ability and advantage of tailoring a message for a specific customer. A downside of personal selling is the cost…
Chapter 03 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 11 | Chapter 13 | Chapter 15 | Chapter 16
Cannabis Coca-Cola
Coca-Cola is looking at getting into the cannabis-infused drink business. You won’t be able to get high off the drink since it uses a non-psychoactive…
Taking Chances
Nike recently made the controversial decision to use former San Francisco 49ers quarterback Collin Kaepernick as the focus of their most recent “Just do it”…