Sonic Branding…
Some content is delivered much better in an audio format. Take sonic branding — the creation of a sound that becomes associated with a brand….
Chapter 07
The most hated brands in America…according to Twitter
This article highlights a new report that highlights the brands that receive the most hate on Twitter. The findings of the study might be fun…
It isn’t only Google and Facebook that tracks customers for advertising purposes…
Online music streaming service Spotify believes that it can someday become one of the advertising powerhouses. But like its rivals in the advertising business, Google…
Why is Panera selling coffee subscriptions for $9 a month?
This short article in Fast Company (February 27, 2020) describes a new business model being used by Panera, “Panera debuts $9/month unlimited coffee and tea…
Internet of Things: Comfort vs Privacy in a Connected World
The Internet of Things (IOT), which we cover in one of our What’s Next? boxes (see Chapter 8) offers some promising consumer benefits. IOT connects devices (your…
Jeff Bezos: ‘Market Research Doesn’t Help’
Yahoo Finance recently ran the article titled “Jeff Bezos: ‘Market Research Doesn’t Help“. The catchy title makes it look like Bezos doesn’t believe in the…
Utilizing Marketing Personas
Marketers have a challenging job. We have to develop goods and services and then communicate the benefits and awareness of those products to a diverse…
Chapter 05 | Chapter 07 | Chapter 08 | Chapter 12 | Chapter 13 | Chapter 15
Opposing Strategies for Customer Loyalty
Marketing strategies universally need to incorporate mechanisms to attract, upsell, and retain customers. Some companies focus more on one aspect than another but they’re all…
Ben & Jerry’s to Eliminate Plastic Straws and Spoons
Ben & Jerry’s is the latest company to join the movement to discontinue use of plastic straws. This follows similar decisions by Disney, Starbucks, Royal…