Ben & Jerry’s to Eliminate Plastic Straws and Spoons
Ben & Jerry’s is the latest company to join the movement to discontinue use of plastic straws. This follows similar decisions by Disney, Starbucks, Royal…
Chapter 07
Survey Overload
Tom Fishburn recently ran this Marketoonist comic which hits close to home, particularly during holiday season. We teach students the importance of making market-based decisions…
Measuring Endorser Effectiveness
Students understand the concept behind celebrity endorsers but if you ask them whether an endorsement was a good idea or not they typically answer anecdotally. …
What’s Now? Chapter 7 – Google Uses A/B Testing to Compare Ad Length
One example of the experimental method discussed in chapter 7 is an A/B test. You can read about a real-life example of this in “Google…