Survey Overload
Tom Fishburn recently ran this Marketoonist comic which hits close to home, particularly during holiday season. We teach students the importance of making market-based decisions…
Tom Fishburn recently ran this Marketoonist comic which hits close to home, particularly during holiday season. We teach students the importance of making market-based decisions…
Students understand the concept behind celebrity endorsers but if you ask them whether an endorsement was a good idea or not they typically answer anecdotally. …
One example of the experimental method discussed in chapter 7 is an A/B test. You can read about a real-life example of this in “Google…