“Science Moms” Take on the Marketing of Climate Change Science
An argument can be made the climate crisis is, in large part, a marketing problem. While “97 percent of climate scientists agree that human-caused climate…
An argument can be made the climate crisis is, in large part, a marketing problem. While “97 percent of climate scientists agree that human-caused climate…
A lot of digital advertising is based on the idea that firms like Google and Facebook have data that allows them to microtarget advertising. These…
A few weeks ago we posted on a couple of articles discussing the question about how to advertise in a pandemic. This week, I thought…
It seems like we talk about Amazon a lot here at Teach the 4 Ps. For several reasons Amazon is a great class example. First, it…
Earlier this week I posted a list of the “8 Best Brand Moments of 2019” from CMO by Adobe. Today, I have Adweek‘s “The 25 Best…
Budweiser has a history of creative and amusing Super Bowl ads but this year’s ad which centered on their competitor’s use of corn syrup has…
I frequently see students suffer from cognitive bias. They define the world based on their own observations and experiences and it can be a challenge…
2018 was a rough year for Facebook on multiple fronts. This article, “Facebook Ad-Spend Growth From National Marketers Is Slowing, Intelligence Firm’s Data Shows” talks…
Wendy’s and McDonald’s are once again competing for customers. The most recent efforts have centered around luring customers into installing their mobile apps. Wendy’s has…