Carlsberg Does it Again…
As you may know, I am reluctant to promote alcohol commercials. Still, I sometimes show them in my classes — many are quite good. Some…
Advertising
Oops! “The 13 Biggest Brand Fails of 2014”
They say we learn the most from failure. If that is the case, then this list “The 13 Biggest Brand Fails of 2014” (Adweek, December…
“Boring” Brands Use Humor to Gain Attention and Relevance
This article on the Hubspot blog, “7 Boring Big Brands that Used Humor to Amp Up Their Marketing” (December 30, 2014) provides some great examples. From…
Adweek Picks the 10 Best Ads of 2014
It is the time of year when many publications are picking their “Best of” lists. Adweek offers a range of different video ads — almost all…