What’s Now? Chapter 15 – “Most online ads suck”
Mary Meeker is one of the most well-known and well-respected tech gurus. Every year Meeker presents her highly anticipated “Internet Trends Report.”  While the 213 slide deck…
Advertising
- Advertising | Chapter 13 | Integrated marketing communications | Promotion | Publicity | Social media | What's Now?
What’s Now? Chapter 13 – #ThisGirlCan integrated marketing communications campaign spurs UK women to exercise
While UK women participate in sports to a lesser degree than men, research shows that more women want to be active. So why aren’t they? This…
Apple Advertising Over 40 Years
Many of our students love Apple products and the brand in general. It usually ranks in the top 2-3 most frequently mentioned when I survey…
Why “location” matters to advertisers
Marketing managers like to have as much information as possible about target customers. In this interview, the president of Blismedia describes how his company uses…
Some Print Ads to Spice Up Your PowerPoints
This post at the HubSpot Agency Post blog titled “24 Minimalist Print Ads to Inspire Your Creativity” provides some interesting print ads that might be…
- Advertising | Flip Exercise | Integrated marketing communications | Promotion | Social media | Viral campaign
Why do people share certain online videos?
The question in this headline is an important one for marketing managers. Many companies like the “pass-along” strategy where customers share content with other customers….
- Advertising | Ethics | Legal
Is this ad misleading? The FTC decided it was…
Where does the FTC draw the line on misleading advertising. We have a recent example that you can show in class. Often such ads are…
IKEA Tells Fun Story – Demonstrates the “Joy of Storage”
Hey it is storage — cabinets, armoirs, chests of drawers — how can you make that appealing. IKEA tries (and I believe succeeds) in this…
Carlsberg Does it Again…
As you may know, I am reluctant to promote alcohol commercials. Still, I sometimes show them in my classes — many are quite good. Some…