MillerCoors sues AB InBev over Super Bowl Ad
Budweiser has a history of creative and amusing Super Bowl ads but this year’s ad which centered on their competitor’s use of corn syrup has…
Advertising
Baby Boomer Purchasing Power
I frequently see students suffer from cognitive bias. They define the world based on their own observations and experiences and it can be a challenge…
Facebook Ad Growth Slowing
2018 was a rough year for Facebook on multiple fronts. This article, “Facebook Ad-Spend Growth From National Marketers Is Slowing, Intelligence Firm’s Data Shows” talks…
Wendy’s Salad Giveaway
Wendy’s and McDonald’s are once again competing for customers. The most recent efforts have centered around luring customers into installing their mobile apps. Wendy’s has…
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IHOP Publicity Stunt
Over the summer one of the most talked about marketing campaigns was the IHOb campaign. The International House of Pancakes announced they were changing from…
Institutional Advertising
For our final example in this series I chose an institutional advertisement. Instead of focusing on a product, institutional advertising is focused on the name…
Reminder Advertising
Continuing our examples of different types of advertising, this commercial that includes both Doritos and Mountain Dew is a good illustration of a reminder advertisement. …
Indirect Competitive Advertising
Here’s another current commercial that illustrates another category of advertisement, indirect competitive advertising. This Progressive commercial focuses on highlighting a product feature – their Home…
Direct Competitive Advertising
Continuing the theme from our last post, our next example will be an example of direct competitive advertising, specifically this fits in the category of…