New Year’s Resolutions
Every New Year people make their resolutions and so many of those resolutions are related to fitness or weight loss it creates a situational market…
Every New Year people make their resolutions and so many of those resolutions are related to fitness or weight loss it creates a situational market…
Have you ever seen an advertisement that caused you to scratch your head and ask “What were they thinking?” There’s no shortage of examples of…
Advertising continues to shift away from traditional media and more to digital media. In particular, mobile advertising is the hot platform these days due to…
In my Principles of Marketing class I ask my students a simple True/False question: “Good marketing means giving customers the products and services they ask…
Most of us try to keep up on the marketplace. But it is a challenge to keep up with which brands are crushing it –…
Marketing managers have to acknowledge, most consumers are looking for ways to avoid advertising. While there is more advertising these days, there are many more…
Mary Meeker is one of the most well-known and well-respected tech gurus. Every year Meeker presents her highly anticipated “Internet Trends Report.” While the 213 slide deck…
While UK women participate in sports to a lesser degree than men, research shows that more women want to be active. So why aren’t they? This…
Many of our students love Apple products and the brand in general. It usually ranks in the top 2-3 most frequently mentioned when I survey…