Why “location” matters to advertisers
Marketing managers like to have as much information as possible about target customers. In this interview, the president of Blismedia describes how his company uses…
Marketing managers like to have as much information as possible about target customers. In this interview, the president of Blismedia describes how his company uses…
This post at the HubSpot Agency Post blog titled “24 Minimalist Print Ads to Inspire Your Creativity” provides some interesting print ads that might be…
The question in this headline is an important one for marketing managers. Many companies like the “pass-along” strategy where customers share content with other customers….
Where does the FTC draw the line on misleading advertising. We have a recent example that you can show in class. Often such ads are…
Hey it is storage — cabinets, armoirs, chests of drawers — how can you make that appealing. IKEA tries (and I believe succeeds) in this…
As you may know, I am reluctant to promote alcohol commercials. Still, I sometimes show them in my classes — many are quite good. Some…
They say we learn the most from failure. If that is the case, then this list “The 13 Biggest Brand Fails of 2014” (Adweek, December…
This article on the Hubspot blog, “7 Boring Big Brands that Used Humor to Amp Up Their Marketing” (December 30, 2014) provides some great examples. From…
It is the time of year when many publications are picking their “Best of” lists. Adweek offers a range of different video ads — almost all…