Social media marketing added a new and significant channel for businesses to reach customers. However, when that channel is controlled by another entity it can create challenges. In this press release, Facebook talks about changes they are making to their news feed policies. They will start emphasizing social shares (posts from family and friends) and de-emphasize public content (think sponsored commercial posts).
How can companies adapt to this change and continue to benefit from the reach and popularity of social media? The article, How publishers will survive Facebook’s newsfeed change, offers one perspective. What do your students think?