Reminder Advertising

Continuing our examples of different types of advertising, this commercial that includes both Doritos and Mountain Dew is a good illustration of a reminder advertisement.  When a brand reaches the preference or insistence stage of brand familiarity, reminder advertisements can become useful.  These advertisements are there to reinforce previous messages or simply to reinforce the brand image (as is the case here).  Both of these commercials introduce a new product (Doritos Blaze and Mountain Dew Ice) but the bulk of each commercial has nothing to do with the new product and is instead built around maintaining their established brand image.