Big name celebrities getting sued over Crypto
November and December of 2022 might be a turning point for cryptocurrency and closely related NFTs (the latter getting some play in the forthcoming eighteenth…
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The Ethics of Skin Whitening Products
Skin whitening products are used to lighten people’s skin color. Some of us white folks in the United States may be unaware of the widespread…
Fireworks – Now there’s a seasonal business, but…
Fireworks are a seasonal business all over the world. But did you know when it peaks in different countries? I didn’t know this or think…
Brands That Never Raise Prices
In today’s inflationary economy, there are lots of stories about companies raising prices. Yet today, there are a few brands that vow to hold prices…
Video: Burberry Open Spaces Film
Burberry Open Spaces Film (2:24). Pure unadulterated fun – I guess that is the positioning (Chapter 4 and maybe Chapter 13 – promotion objectives) that…
#M4BW | Chapter 01 | Chapter 03 | Chapter 08 | Chapter 16 | Chapter 19 | Video
Video Case Study: Public Health Promotion “Lil Sugar”
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Lil Sugar…
Toy Companies Find the Adult Active Play Market
Readers of Essentials of Marketing will recall our Chapter 4 case opener on Lego. We use this case to introduce segmentation and targeting, talking about…
#M4BW | Chapter 01 | Chapter 03 | Chapter 04 | Chapter 19 | Social responsibility | Video
Video: #M4BW Dove Does it Again
Toxic Influence: A Dove Film – Dove Self-Esteem Project https://youtu.be/sF3iRZtkyAQ (3:48). Good tie-ins with Chapters 1 (#M4BW), 3 (mission statement), 4 (positioning) and C19 (#M4BW)….
Video Chapter Opener: Nike – For once, Don’t Do It
Part of my YouTube PowerPoint collection. This type of video we call a “Chapter Opener” as it features the company or brand featured in our…