[Full disclosure, the first draft of this blog post was written by ChatGPT. See more here.] Gucci and Vans have partnered with Roblox, a popular…
I’ve been experimenting with large language models like artificial intelligence to better understand how they might assist marketing managers and instructors. Specifically, I’ve been using…
Dick’s Sporting Goods has been pivoting to a new strategy. With many brick-and-mortar retailers struggling, Dick’s is making some changes. It is closing its Field…
Some of my marketing instructor readers may be regular users and very familiar with TikTok. Personally, I am afraid of getting addicted, so I have…
My students generally love Tesla and Elon Musk. Some love Tesla because they appreciate that the car pollutes less than gas-powered vehicles. Others appreciate that…
Econsultancy publishes research and analysis on the various pieces of digital marketing, including ecommerce, social media, search engine optimization, mobile, and more. This article looks…
Part of my YouTube PowerPoint collection. This type of video we call a “Guest Speaker” because it features an expert talking about a topic—in this…
Top 10 Craziest Advertising Campaigns That Actually Worked https://youtu.be/Kk4ILxEjf_4 (10:12) There are 10 interesting and funny advertising campaigns. One or more of these might be…
The new 18th edition of Essentials of Marketing has added content related to the emergence of a purpose orientation. A growing number of firms are…