Big name celebrities getting sued over Crypto
November and December of 2022 might be a turning point for cryptocurrency and closely related NFTs (the latter getting some play in the forthcoming eighteenth…
November and December of 2022 might be a turning point for cryptocurrency and closely related NFTs (the latter getting some play in the forthcoming eighteenth…
Skin whitening products are used to lighten people’s skin color. Some of us white folks in the United States may be unaware of the widespread…
Fireworks are a seasonal business all over the world. But did you know when it peaks in different countries? I didn’t know this or think…
In today’s inflationary economy, there are lots of stories about companies raising prices. Yet today, there are a few brands that vow to hold prices…
Burberry Open Spaces Film (2:24). Pure unadulterated fun – I guess that is the positioning (Chapter 4 and maybe Chapter 13 – promotion objectives) that…
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Lil Sugar…
Readers of Essentials of Marketing will recall our Chapter 4 case opener on Lego. We use this case to introduce segmentation and targeting, talking about…
Toxic Influence: A Dove Film – Dove Self-Esteem Project https://youtu.be/sF3iRZtkyAQ (3:48). Good tie-ins with Chapters 1 (#M4BW), 3 (mission statement), 4 (positioning) and C19 (#M4BW)….
Part of my YouTube PowerPoint collection. This type of video we call a “Chapter Opener” as it features the company or brand featured in our…