What communications close the sale?
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
For many years we have wondered whether personalized advertising (retargeting) was cool or creepy (perhaps a bit of both?). Essentials of Marketing (Chapter 19) includes…
I think we are all trying to figure out how artificial intelligence fits into our classes. In fact, I think we will be trying to…
Artificial intelligence is getting smarter and smarter–and it is automating more and more marketing tasks. Last summer Teach the 4 Ps described a blog post…
Here are a couple of new (or upcoming) pricing examples you can integrate into your next lectures on Price (see Chapters 17 and 18). Students…
While there are many examples of powerful brands, Liquid Death is powerful, timely, and relevant to the young adults most of us are teaching. The…
Obviously AI in marketing is a hot topic. And it changes daily. Klarna is a fintech company, one of these new pay over time services….
A recent Harvard Business Publishing article highlights “Educators’ Most Effective Attention-Grabbing Techniques.” The author describes how “compelling teachers move beyond presenting to storytelling.” I learned…
Besides Promotion and of course social media, I might argue that retail has seen the most dramatic changes. And that change continues to come. First…