Some ideas for how your students can use ChatGPT to support their learning
I have frequently mentioned and linked to Ethan Mollick and his “One Useful Thing” blog. This past fall he published a series of articles in…
Blog
Educate Yourself on Gen Z
Marketing intelligence and research agencies often conduct research and prepare reports on industries or customer segments. Sometimes they post a teaser with little useful information,…
#M4BW | Advertising | Artificial Intelligence | B2B | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Chapter 19 | Consumer behavior | New-product development | Positioning | Price | Product | Promotion | Publicity | Social media | Social responsibility | Sustainability
Time’s Best Inventions of 2023…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
Chapter 05 | Chapter 08 | Chapter 17 | Chapter 18 | Price
What is going on with tipping these days?
Have you been asked to tip in new situations? How do you handle it? I couldn’t believe it when the fast food restaurant asked for…
Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 16 | Chapter 17 | Competition | Price | Product
Inflation Drives Consumers to Retailers’ Dealer Brands
This article in the New York Times (requires subscription, but I am thinking most faculty have access through subscription or their university) describes the growth…
European Retailer Primark is Thriving With Only Brick-and-Mortar (not online) Stores
This post summarizes a video (embedded below and linked here) from the Wall Street Journal ‘s “The Economics of” series. This post summarizes the video…
Advertising | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 19 | Competition | Consumer behavior | Diversity equity and inclusion | Legal | Positioning | Promotion | Segmentation | Video
How Modelo became the best-selling beer in the United States
In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…
Chapter 02 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 15 | Consumer behavior | Product | Video
A Summary of the Food Meal Kit Market
The meal kit industry is challenging. Since building this market in the late 2010s, Blue Apron has struggled to be profitable and was recently sold….
Chapter 05 | Chapter 07 | Chapter 08 | Chapter 09 | International | Product | Video
McDonald’s International Product Adaptation
McAloo Tikki Burger anyone? Only in India. McSpaghetti? Only in the Philippines. McDonald’s has restaurants all around the world. It has learned to serve this…