Deinfluencers – New on Me
Before seeing this CNN article, “Forget the influencers. Here come the ‘deinfluencers’” (June 11, 2023), I was unfamiliar with “deinfluencers.” Apparently this is a growing…
Before seeing this CNN article, “Forget the influencers. Here come the ‘deinfluencers’” (June 11, 2023), I was unfamiliar with “deinfluencers.” Apparently this is a growing…
As you, and probably most of your students know, a few months ago, Netflix announced it would crackdown on the common practice of password-sharing. The…
We open our textbook with the Nike-Colin Kaepernick case study. The case study shows how Nike’s support of Kaepernick (in spite the quarterback’s controversial position…
After years of generous and easy return policies, “Retailers Clamp Down on Returns,” (Wall Street Journal, subscription required, May 23, 2023). The bottom line –…
I continue to try to get my arms around large language model (LLM) artificial intelligence, like ChatGPT (and others, though I mostly use ChatGPT right…
Back in March, 2023, I made a presentation on some research I have been doing with two of my colleagues at Colorado State University. The…
[Full disclosure, the first draft of this blog post was written by ChatGPT. See more here.] Gucci and Vans have partnered with Roblox, a popular…
I’ve been experimenting with large language models like artificial intelligence to better understand how they might assist marketing managers and instructors. Specifically, I’ve been using…
Dick’s Sporting Goods has been pivoting to a new strategy. With many brick-and-mortar retailers struggling, Dick’s is making some changes. It is closing its Field…