Right now I am revising Essentials of Marketing. During that process, I run across a lot of articles like “The 39 Crucial B2B Marketing Statistics…
I am pleased to share a recent Harvard Business Review article “Are Your Company’s Purpose Initiatives Working?” which I co-authored with my colleagues Chris Blocker…
With tariffs in the news–and on-again, off-again application, it seemed like it might be a good time to address this topic in class. Of course,…
With the growth of AI, it helps to read interviews with leaders. A couple of weeks ago we featured an interview with the digital manager…
Students are always looking for a good deal. I guess we all are right? This one should get their attention. Loyalty programs have become a…
Holcim, a 112-year-old construction materials company, is proving that even traditional industries can benefit from cutting-edge digital innovation. By integrating generative AI (gen AI) into…
There are plenty of experts out there with various opinions on the Super Bowl ads. I do not count myself among them, so I instead…
Inflation remain stubborn. It is a topic our students understand (in a way that previous generations perhaps did not). This article at Sherwood News “Grocery…
Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…