Can Roblox Capture an Adult Market? Insights into Marketing Strategy
Roblox is a fun brand to discuss in class. It has been very successful and many of our students will have played the game and…
Customer lifetime value
Chapter 02 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 15 | Consumer behavior | Product | Video
A Summary of the Food Meal Kit Market
The meal kit industry is challenging. Since building this market in the late 2010s, Blue Apron has struggled to be profitable and was recently sold….
Another company selling by subscription: BMW offers heated seats at $18 a month
Here at Teach the 4 Ps we find subscription pricing for traditional products to be unusual—but apparently growing in popularity. We have previously posted on…
Why is Panera selling coffee subscriptions for $9 a month?
This short article in Fast Company (February 27, 2020) describes a new business model being used by Panera, “Panera debuts $9/month unlimited coffee and tea…