Video Game Influencers
Video games, once considered the domain of young kids and self-proclaimed geeks, are growing at an astounding rate. According to NewZoo’s Global Games Market Report,…
millennial
American Eagle Hands Creative Control to Gen Zers for Spring Campaign
In a move to make their brand appear more authentic, American Eagle’s spring campaign will feature photos and videos from customers in their own environments…
Baby Boomer Purchasing Power
I frequently see students suffer from cognitive bias. They define the world based on their own observations and experiences and it can be a challenge…
Covergirl Opens New Flagship Store Focused on Experiences
Every generation presents new marketing challenges. As consumers flock to online shopping, CoverGirl decided to open their first brick-and-mortar location in Times Square, NY. You…
Promotion Through Influencers
While many promotional strategies are ageless, to be most effective you need to know how to fine-tune your strategy for your target market. If you’re…
Stereotypes and Segmentation
The concept of segmentation is important to us as marketers. We use segmentation to help us focus our strategies so we can do a better…