Marketing analytics is one of the hottest topics facing today’s marketing manager. For a contemporary example, you might show this video to your class. The video is a bit heavy handed in its promotion of SAS (hey they created the video) but it does show students how a sports team can utilize analytics. The best examples are around pricing tickets. Many of my students like sports, so it might help them pay more attention to this short (2:19) video.
See video below.