A History of Logos
In Chapter 8 of Essentials of Marketing we talk about the value branding provides to a company and how they protect those brands with trademarks. …
Brand equity
Video Game Influencers
Video games, once considered the domain of young kids and self-proclaimed geeks, are growing at an astounding rate. According to NewZoo’s Global Games Market Report,…
The World’s Most Valuable Brands
Most students understand that a recognizable brand is an important asset for a company, but few realize that value can be quantified as brand equity. …