Influencer Overload
“How can you help me if you are no one?” – a quote from the exasperated owner of the White Banana Beach Club in the…
social media
American Eagle Hands Creative Control to Gen Zers for Spring Campaign
In a move to make their brand appear more authentic, American Eagle’s spring campaign will feature photos and videos from customers in their own environments…
Facebook Ad Growth Slowing
2018 was a rough year for Facebook on multiple fronts. This article, “Facebook Ad-Spend Growth From National Marketers Is Slowing, Intelligence Firm’s Data Shows” talks…
Facebook’s Slow Burn
Facebook has been plagued by negative publicity for the past couple of years but according to this article from AdAge, they don’t appear to be…
Facebook Loses Face
It was recently discovered that back in 2015 Facebook allowed 3rd party Cambridge Analytica to access private data from over 50 million Facebook users without…
Social Media’s Fight for Younger Members
Facebook started as a platform for college students and quickly became popular with teenagers as well. As the platform went through the adoption curve it…
Chapter 13 | Chapter 15 | Chapter 16 | Ethics
Popularity is For Sale
The measure of your impact in social media is often the number of followers or views that you have. The theory being that better, more…
Facebook Changes News Feed Policies
Social media marketing added a new and significant channel for businesses to reach customers. However, when that channel is controlled by another entity it can…