Utilizing Marketing Personas
Marketers have a challenging job. We have to develop goods and services and then communicate the benefits and awareness of those products to a diverse…
Marketers have a challenging job. We have to develop goods and services and then communicate the benefits and awareness of those products to a diverse…
Luxury goods can facilitate good discussions when talking about consumers and their buying behavior. If you’re looking for a current topic to use when talking…
The concept of segmentation is important to us as marketers. We use segmentation to help us focus our strategies so we can do a better…
Bloomberg’s short article/interview entitled “A Folding Bike Helmet That Looks Good and Still Shields Your Brain” shows inventors can still find room to innovate, even…