Many of my students have an interest in a career in sports marketing. The draw isn’t terribly surprising considering how much time and money devotes to athletics but most of these students have no idea what a “sports marketing” job actually entails. This article from the American Marketing Association, “A Night in the Life of the Chicago Bulls Digital Media Team“, does a great job of talking about the responsibilities performed by members of the Chicago Bulls digital media team.
In addition, the article can be a good focal point for a discussion about owned vs. earned media. It talks about the shift in control of content published from journalists and other media to the franchise owners themselves.
While many promotional strategies are ageless, to be most effective you need to know how to fine-tune your strategy for your target market. If you’re targeting a particular age-group of individuals, you may be able to capitalize on generational trends. Authenticity is becoming increasingly important to consumers, particularly to millennials and Gen Z. This article, “