Influencer Overload
“How can you help me if you are no one?” – a quote from the exasperated owner of the White Banana Beach Club in the…
earned media
Chicago Bulls Digital Media Team
Many of my students have an interest in a career in sports marketing. The draw isn’t terribly surprising considering how much time and money devotes…
Promotion Through Influencers
While many promotional strategies are ageless, to be most effective you need to know how to fine-tune your strategy for your target market. If you’re…