One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
In early February 2026, McDonald’s CEO Chris Kempczinski posted a short video to his Instagram account showing himself tasting the chain’s new Big Arch burger….
“How can you help me if you are no one?” – a quote from the exasperated owner of the White Banana Beach Club in the…
Many of my students have an interest in a career in sports marketing. The draw isn’t terribly surprising considering how much time and money devotes…
While many promotional strategies are ageless, to be most effective you need to know how to fine-tune your strategy for your target market. If you’re…