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Facebook’s Slow Burn

December 9, 2018 by Jon Firooz Leave a Comment

Facebook has been plagued by negative publicity for the past couple of years but according to this article from AdAge, they don’t appear to be losing any advertising dollars.  From all appearances, Facebook seems immune to issues resulting from high-profile hacks, Russian political interference, privacy issues, negative press, and more.  Perhaps Facebook’s plethora of problems stems from their long-time motto:  Move Fast, Break Things.

The lack of impact in advertising dollars to Facebook seems to fly in the face of a consumer society (primarily millennials) who value transparency and social responsibility.  According to the AdAge article, many industry executives are urging caution and suggesting the tide might turn against Facebook if they can’t get a handle on their business.

I find the situation interesting, especially considering the fact that Facebook is now considered “old person social media” (at least according to my students).  Perhaps the millennial desire for social responsibility won’t have an impact if advertisers aren’t focusing on that demographic.

As a side note, the article also talks about efforts made by a firm with ties to the Republican party that have tried to push lawmakers off of Facebook and onto Google and Apple.  This can provide a good example for students of how the political/legal environment can potentially influence the business environment.

Filed Under: Chapter 03, Chapter 15, Chapter 16, Chapter 19 Tagged With: Corporate social responsibility, politics, publicity, social media

Chicago Bulls Digital Media Team

April 1, 2018 by Jon Firooz Leave a Comment

Many of my students have an interest in a career in sports marketing.  The draw isn’t terribly surprising considering how much time and money devotes to athletics but most of these students have no idea what a “sports marketing” job actually entails.  This article from the American Marketing Association, “A Night in the Life of the Chicago Bulls Digital Media Team“, does a great job of talking about the responsibilities performed by members of the Chicago Bulls digital media team.

In addition, the article can be a good focal point for a discussion about owned vs. earned media.  It talks about the shift in control of content published from journalists and other media to the franchise owners themselves.

 

Filed Under: Chapter 16 Tagged With: basketball, earned media, owned media, publicity, sports marketing

Facebook Changes News Feed Policies

January 31, 2018 by Jon Firooz Leave a Comment

Social media marketing added a new and significant channel for businesses to reach customers.  However, when that channel is controlled by another entity it can create challenges.  In this press release, Facebook talks about changes they are making to their news feed policies.  They will start emphasizing social shares (posts from family and friends) and de-emphasize public content (think sponsored commercial posts).

How can companies adapt to this change and continue to benefit from the reach and popularity of social media?  The article, How publishers will survive Facebook’s newsfeed change, offers one perspective.  What do your students think?

 

Filed Under: Advertising, Chapter 15, Chapter 16 Tagged With: Facebook, publicity, social media

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