Many of my students have an interest in a career in sports marketing.  The draw isn’t terribly surprising considering how much time and money devotes to athletics but most of these students have no idea what a “sports marketing” job actually entails.  This article from the American Marketing Association, “A Night in the Life of the Chicago Bulls Digital Media Team“, does a great job of talking about the responsibilities performed by members of the Chicago Bulls digital media team.

In addition, the article can be a good focal point for a discussion about owned vs. earned media.  It talks about the shift in control of content published from journalists and other media to the franchise owners themselves.