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3D Printing Custom Razor Handles

November 11, 2018 by Jon Firooz Leave a Comment

We often see examples of how the internet and advances in marketing technology enable mass personalization of marketing messages.  3D printing is a disruptive technology which promises to bring the same capability to product design.  Gillette announced a pilot program wherein they will allow customers to create a customized razor handle which will be 3D printed in Gillette’s Boston headquarters.  Customers can expect a two to three week turnaround time to receive their custom razor.  Customers can choose from 48 designs and 7 color options when designing their razor.  You can read more about it in this Business Wire article.  The article has a quote from Formlabs (the company providing the 3D printing technology) talking about the potential for mass customization with 3D printers.

Talk with your students about the pros and cons of this approach.  What challenges does mass customization represent?  Will this be successful for Gillette?  Is it possible that this technology might one day put Amazon out of business?  If people can print items in their homes, do they still need retail?

Filed Under: Chapter 03, Chapter 08 Tagged With: 3d printing, customization

3D Printed House for Under $10,000

March 21, 2018 by Jon Firooz Leave a Comment

I love disruptive innovation.  Disruptive innovation challenges existing companies to adapt, evolve, and improve while creating opportunities for new companies to grow and thrive.  Disruptive innovation can often provide significant benefits for consumers as well creating a great win-win.  3D printing has been in existence for several years but it continues to mature and businesses are starting to find ways to directly sell products created by these printers.

A recent example is detailed in this SingularityHub article, “This 3D Printed House Goes Up in a Day for Under $10,000”.  A startup company, ICON, partnered with a housing nonprofit, New Story, and together designed and developed a 650 square foot house that can be constructed in under 24 hours for less than $10,000.  Their goal is to build these homes in developing countries for $4,000.  Advancements like this can provide affordable housing to millions who live in much more primitive structures.  While this may seem like a niche market, the technology can be leveraged for other purposes.  Will this someday threaten traditional construction processes?  At what point do legacy companies need to develop strategies that incorporate the potential threat posed by disruptive innovations?

Filed Under: Chapter 03 Tagged With: 3d printing, disruptive innovation, nonprofit, technology environment

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