A History of Logos
In Chapter 8 of Essentials of Marketing we talk about the value branding provides to a company and how they protect those brands with trademarks. …
Trademark
Burger King Trolls McDonald’s for losing Big Mac trademark
In case you missed it, McDonald’s lost it’s Big Mac trademark protection in the EU. The ruling was based on the EUIPO’s ruling that McDonald’s…
Trademark Disputes
Trademarks can be tricky. When companies spend millions to build and maintain a brand they want to make sure that brand is protected. One way…