Influencer Overload
“How can you help me if you are no one?” – a quote from the exasperated owner of the White Banana Beach Club in the…
Selling via Instagram
Social media is great but the platforms have to find some way of generating revenue. The primary mechanism has been advertising revenue but those platforms…
Social Media’s Fight for Younger Members
Facebook started as a platform for college students and quickly became popular with teenagers as well. As the platform went through the adoption curve it…