Target’s Mysterious Price Changes
This 5 minute news video covers some very interesting pricing strategies employed by Target. Using location awareness, Target will change prices within their app making…
ethics
Ever-Increasing Airline Fees
Jet Blue and United Airlines recently raised their checked baggage fees from $25 to $30 for the first bag checked (see this article to read…
Advertising | Chapter 15 | Chapter 16 | Chapter 19 | Ethics | Promotion | Publicity | Uncategorized
IHOP Publicity Stunt
Over the summer one of the most talked about marketing campaigns was the IHOb campaign. The International House of Pancakes announced they were changing from…
Facebook Loses Face
It was recently discovered that back in 2015 Facebook allowed 3rd party Cambridge Analytica to access private data from over 50 million Facebook users without…
The Invention of the Price Tag
The video linked here is a short 3 minute video sourced from NPR’s Planet Money. It provides a brief, entertaining perspective on the history of…
Chapter 13 | Chapter 15 | Chapter 16 | Ethics
Popularity is For Sale
The measure of your impact in social media is often the number of followers or views that you have. The theory being that better, more…
Truth in Advertising
We have all seen our fair share of unethical or misleading marketing campaigns in the world. In the quest to win customers, companies will often…
Ethical lines
This Bloomberg article, “Two Major Apple Shareholders Push for Study of iPhone Addiction in Children“, describes an effort from two Apple shareholders to get the…
Chapter 13 | Chapter 16 | Chapter 19 | Ethics | Promotion | Publicity
The Gray World of Online Reviews
The internet has given consumers incredible power when it comes to evaluating and purchasing products. No longer do you have to visit multiple stores to…