Marketing has always relied on creativity. Creativity in promotion design, product definition, copy, and more. Today, more and more we’re seeing opportunity for technology advancements to augment marketing strategy. The 16th (soon to be published) edition of our book, Essentials of Marketing, focuses on the impact of artificial intelligence and technology on marketing. You don’t have to look far to see examples of that impact today. Big data has been talked about (and utilized successfully) for years but AI, virtual reality, and other advancements are finding their way into marketing as well.
This Fast Company article discusses how an ad agency created a technology-focused division and how that division is delivering some amazing results with high-profile companies including Nike, Samsung, and KFC.