Emerging technologies and implications for marketing strategy and planning
Maybe this is my bias — I am a bit of a geek. But I like to encourage my students to speculate about how future…
Technology
Internet of Things: Comfort vs Privacy in a Connected World
The Internet of Things (IOT), which we cover in one of our What’s Next? boxes (see Chapter 8) offers some promising consumer benefits. IOT connects devices (your…
Technology Enabling the Future of Marketing
Marketing has always relied on creativity. Creativity in promotion design, product definition, copy, and more. Today, more and more we’re seeing opportunity for technology advancements…
What’s Now? Chapter 3 – BMW Faces the Future of the Driverless Car
The future of the automobile industry, while still blurry, is beginning to come into focus. Experts agree that self-driving cars are the future. But will…
Consumer behavior | External market environment | New-product development | Product | Product life cycle | Video
Mercedes Benz’s driverless car prototype
The driverless car is a reality. This video might be fun to drop into a lecture on the external market environment — to stimulate a…
Future of Retail? Rebecca Minkoff Stores Integrate Technology to the Buying Experience
This Fast Company video shows how Rebecca Minkoff (designer of luxury handbags, accessories, footwear and apparel) uses technology at a prototype of one of her specialty retail…
Can software detect emotions? How can marketers use this? Should they?
Powerful computers now allow software to read people’s emotions. Some of this new software and various applications are described in this article and the video below “The Technology…