Rituals, Not Reach: How STEPPS Explain Guinness’s Comeback
Note: I normally avoid posting about alcohol brands. Our textbook uses few (if any) alcohol examples or images. That said, I know many instructors are…

Note: I normally avoid posting about alcohol brands. Our textbook uses few (if any) alcohol examples or images. That said, I know many instructors are…

The Daydream app allows shoppers to use natural language to find fashion. You and your students can read about it in “AI shopping is coming…

Hasbro is taking another run at adult Play-Doh, and this time it’s betting on flowers instead of lattes (see “Hasbro’s ‘Aging Up’ Strategy Continues With…

Why are grocery prices so high? The Daily, the New York Times podcast, spent 40 minutes inside a grocery store answering that question (“Why Are…

I have been vibecoding with Claude. What is vibe coding? It is a way to create software, websites, or apps using everday language that prompts…

As you prepare for your marketing classes this fall, one of the challenges is bound to be what to teach students about AI and how…

I will be mostly taking a break from blogging here over the summer. Expect intermittent posts at best. You can always reach out to me…

Morning Consult is a marketing research firm and I am on its email list. A recent email (May 6, 2026), “Our Best Intel: Google Gemini,”…

Price can feel like a dry topic, especially when it comes to determining the best price. But price has so many interesting angles, we just…