Chapter 08 | Chapter 09 | Chapter 11 | Chapter 16 | Product | Product life cycle | Social media | Viral campaign | Word-of-mouth
Tens of Millions of Squishy Dumplings: How a Small Toy Company Engineers Fads
Thirteen-year-old Juliana set a camera on her kitchen table, closed her eyes, counted down from three, and lifted the lid off a little plastic steamer…