Webinar: Purpose Orientation and Marketing Strategy
Back in March, 2023, I made a presentation on some research I have been doing with two of my colleagues at Colorado State University. The…
Back in March, 2023, I made a presentation on some research I have been doing with two of my colleagues at Colorado State University. The…
[But not this first paragraph]. I imagine by now most of you are at least familiar with ChatGPT. If you have not at least played…
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…
These days some marketing campaigns include (or sometimes completely rely upon) influencers in the promotion blend. Influencers are one of the fastest growing forms of…
I try to have some sort of fun activity for my students on the last day of class. And sometimes, I like to simply get…
As the United States Congress considers legislation that may ban or force a sale of TikTok, it might be worth reflecting on the popular social…
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
For many years we have wondered whether personalized advertising (retargeting) was cool or creepy (perhaps a bit of both?). Essentials of Marketing (Chapter 19) includes…
I think we are all trying to figure out how artificial intelligence fits into our classes. In fact, I think we will be trying to…
Artificial intelligence is getting smarter and smarter–and it is automating more and more marketing tasks. Last summer Teach the 4 Ps described a blog post…
Here are a couple of new (or upcoming) pricing examples you can integrate into your next lectures on Price (see Chapters 17 and 18). Students…