Pumpkin Mania
These days the approach of fall is marked by the appearance of various pumpkin infused food and drink. The USA Today talks about this craze…
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IHOP Publicity Stunt
Over the summer one of the most talked about marketing campaigns was the IHOb campaign. The International House of Pancakes announced they were changing from…
See you in the fall!
We’re taking a break for the summer. Enjoy some fun and sun and we’ll see you in the fall!
Amazon Backing Off Hospital Sales
Amazon is a juggernaut that seems to enter one market after the next. Most of these ventures are successful for the firm but not all…
Institutional Advertising
For our final example in this series I chose an institutional advertisement. Instead of focusing on a product, institutional advertising is focused on the name…
Reminder Advertising
Continuing our examples of different types of advertising, this commercial that includes both Doritos and Mountain Dew is a good illustration of a reminder advertisement. …
Indirect Competitive Advertising
Here’s another current commercial that illustrates another category of advertisement, indirect competitive advertising. This Progressive commercial focuses on highlighting a product feature – their Home…
Direct Competitive Advertising
Continuing the theme from our last post, our next example will be an example of direct competitive advertising, specifically this fits in the category of…
Pioneering Advertising
I’m always on the lookout for current content that can be used to illustrate the concepts discussed in my marketing classes. Students especially enjoy video…