BMW’s Entry into the Self-Driving Market
I’m a huge proponent of self-driving cars. While my in-laws find the concept of a computer driving us around terrifying, I find it liberating. After…
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Cannabis Coca-Cola
Coca-Cola is looking at getting into the cannabis-infused drink business. You won’t be able to get high off the drink since it uses a non-psychoactive…
Apple Releases iOS 12
Smartphones have become ubiquitous and with each new generation of phone and operating system we seem to be experiencing diminishing marginal returns. It’s getting harder…
Taking Chances
Nike recently made the controversial decision to use former San Francisco 49ers quarterback Collin Kaepernick as the focus of their most recent “Just do it”…
Wendy’s Salad Giveaway
Wendy’s and McDonald’s are once again competing for customers. The most recent efforts have centered around luring customers into installing their mobile apps. Wendy’s has…
Responding to Cultural Pressure
As we discuss in Chapter 5 of Essentials of Marketing, there are numerous factors that influence consumer buying behavior. Sometimes company image, specifically how company…
Marketing in College Dorms
All goods and services providers have to evaluate the external market environment and adjust their strategy accordingly if they want to be successful. That applies…
Target Stores Reinvention Pays Off
Brick-and-mortar retailers like Target, Wal-Mart, and Best Buy have been struggling to find ways to stay relevant in the new Amazon age. After trying to…
Marketing Exclusivity and Status
Luxury goods can facilitate good discussions when talking about consumers and their buying behavior. If you’re looking for a current topic to use when talking…