Responding to Cultural Pressure
As we discuss in Chapter 5 of Essentials of Marketing, there are numerous factors that influence consumer buying behavior. Sometimes company image, specifically how company…
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Marketing in College Dorms
All goods and services providers have to evaluate the external market environment and adjust their strategy accordingly if they want to be successful. That applies…
Target Stores Reinvention Pays Off
Brick-and-mortar retailers like Target, Wal-Mart, and Best Buy have been struggling to find ways to stay relevant in the new Amazon age. After trying to…
Marketing Exclusivity and Status
Luxury goods can facilitate good discussions when talking about consumers and their buying behavior. If you’re looking for a current topic to use when talking…
Pumpkin Mania
These days the approach of fall is marked by the appearance of various pumpkin infused food and drink. The USA Today talks about this craze…
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IHOP Publicity Stunt
Over the summer one of the most talked about marketing campaigns was the IHOb campaign. The International House of Pancakes announced they were changing from…
See you in the fall!
We’re taking a break for the summer. Enjoy some fun and sun and we’ll see you in the fall!
Amazon Backing Off Hospital Sales
Amazon is a juggernaut that seems to enter one market after the next. Most of these ventures are successful for the firm but not all…
Institutional Advertising
For our final example in this series I chose an institutional advertisement. Instead of focusing on a product, institutional advertising is focused on the name…