Over the summer one of the most talked about marketing campaigns was the IHOb campaign. The International House of Pancakes announced they were changing from…
We’re taking a break for the summer. Enjoy some fun and sun and we’ll see you in the fall!
Amazon is a juggernaut that seems to enter one market after the next. Most of these ventures are successful for the firm but not all…
For our final example in this series I chose an institutional advertisement. Instead of focusing on a product, institutional advertising is focused on the name…
Continuing our examples of different types of advertising, this commercial that includes both Doritos and Mountain Dew is a good illustration of a reminder advertisement. …
Here’s another current commercial that illustrates another category of advertisement, indirect competitive advertising. This Progressive commercial focuses on highlighting a product feature – their Home…
Continuing the theme from our last post, our next example will be an example of direct competitive advertising, specifically this fits in the category of…
I’m always on the lookout for current content that can be used to illustrate the concepts discussed in my marketing classes. Students especially enjoy video…
Social media is great but the platforms have to find some way of generating revenue. The primary mechanism has been advertising revenue but those platforms…